Getting Technical About Scientific Writing

Albert Einstein once said, “It should be possible to explain the laws of physics to a barmaid”

But all too often, technical and scientific documents forget the ‘barmaids’ in the audience as well as their colleagues in the next laboratory! Technical writing becomes effective and accessible when it’s clear and captures your reader’s interest.

Reducing the knowledge gap

Bridging the gap between writing for the knowledgeable technician while addressing the curious reader is no easy feat. A persistent writer must research the topic well and craft the message diligently. The writer may be required to produce multiple drafts to address the client’s exact needs.

Although I no longer work in a medical research laboratory, during my relatively short stint as a scientist, I co-authored over 10 peer-reviewed research articles plus wrote theses, grant applications, operations manuals, laboratory reports etc.

As a co-author and co-editor, early in my science career, I was lucky to write technical research papers and other scientific presentations under the guidance of highly-skilled mentors.

Professional writing, editing and proofreading of:
  • Scientific reports
  • Technical papers
  • Training manuals and user guides
  • Presentations
  • Proposals, submissions,
  • Grants, tenders
  • Annual reports
  • Whitepapers … and more – just ask us!

Get in touch today to discuss your technical and scientific writing projects.

Need Help Writing A Whitepaper?

But first, what is a whitepaper?

‘Whitepaper’ is a general term for a fact-based, persuasive piece of writing. Although not a direct sales pitch, many companies publish professionally written whitepapers as part of their marketing strategy.

Ranging from 6 to 16 pages, your potential customer will devote time to read your whitepaper, so it must deliver information of value and substance. If it doesn’t, your company’s reputation may suffer.

Why are whitepapers useful?

A well-received whitepaper is forwarded through networks, recommended to industry peers and makes a positive industry-specific contribution.

In turn, this helps establish your company as a trusted adviser and reputable supplier of your particular product or service.

  • Whitepapers are not opinion pieces. Rather they are a carefully crafted analysis of a topic. Whitepapers communicate a well-researched, logical argument with supporting evidence.
  • Whitepapers are a powerful tool to use early in your sales cycle, when your decision makers are evaluating where to spend their dollars. This means your whitepaper message must carry weight.
  • Whitepapers must provide useful content to your reader. Either to help them do their job better, to help them understand a complex technology or to help them solve a difficult problem.
Thinking about ‘Thought Leadership’

Striving to enhance your organisation’s global reach through digital whitepaper marketing may help position your company as ‘thought leaders’.

Of course, your whitepaper’s subject matter must deliver new or timely information of value to your industry. Plus, be backed by authentic facts from reliable reference sources.

Do you need a copywriter for your whitepaper?

Despite often being written by in-house experts, your company may choose to outsource your whitepaper writing to a professional copywriter.

This requires the copywriter to research your topic in detail, interview key personnel and industry sources, develop a viable content strategy and write an engaging whitepaper, on your behalf, in an appropriately prompt time frame.

You may also approach your whitepaper copywriter to create related whitepaper marketing material, such as social media posts, lead pages, customer surveys and more…

For information about writing your whitepaper, contact Shahan today.