We get it. The thought of building a new website for your small business can be overwhelming! Especially if it’s your first foray into website development and design.
But with the right advice, technical know-how and friendly support, producing a small business website can be a rewarding experience. Plus, your new website will be spot-on for your needs.
A professional business website is at the core of your online marketing. Therefore, it’s best to get it right from the start.
Let’s review what’s involved.
Creating the best website for your small business
Indeed, there are essential digital, content and design components that must work together to produce a first-class business website.
Also, depending on your business, it may be vital that your website ranks well in the search results. That is, when your target customer googles your products or services. Search engine ranking requires strategic search engine optimisation (SEO) work and attention.
When handled by digital experts, who collaborate on your site’s content and design, you’ll benefit from a high-quality well-ranking website for your business.
First, we’ll take care of all the important digital technicalities of setting up and running your business website.
This includes managing your domain name registration, email set up, secure and reliable hosting, analytics and visitor tracking, software updates and backups, and technical SEO set up.
We’ll also implement any integrated maps, forms and functional tools you need, such as e-commerce shopping cart, CRM, social media, email marketing, appointments, reservations, embedded videos and so on.
Second, we understand the hassle of providing unique text for your small business website. However, these words – also called ‘web copy’- have an important role to play in guiding your website visitor to do what they need to do to become your customer.
As experienced web copywriters and content writers, we have the technical knowledge to help you:
- Clarify your online goals and website marketing strategy
- Develop a clear content message for your target audience
- Create and position persuasive ‘call to action’ (CTA) text
- Achieve effective on-page SEO through high-quality, informative content
We can also produce additional content for marketing your business via your website, such as information downloads, video scripts and text, audio ads, sales funnels and more.
Third, your website design is a chance to showcase your unique brand’s look and feel. We’ll incorporate your business logo and your brand’s colours and fonts to create your small business website design.
Plus, as small business website designers, we’ll implement the right mix of dynamic functions and eye-catching imagery to give your website visitors a positive impression.
Importantly, designing a website that works seamlessly on mobile devices is essential in today’s ever-connected world. Be sure your new small business website is mobile responsive.
Spot-on support for small business websites
A smart website – that’s easy and enjoyable for your customers to use, and effortless to modify in the future – gives your business a powerful edge over your competitors.
There’s a plethora of different ways to create a small business website and for a wide range of budgets. It’s not easy deciding what solution will work best for your business.
If you don’t know where to start, but you know you want a secure, professional and functional site that looks great and improves your business results, get in touch today for genuine support and advice.
With our friendly client-oriented approach to deliver a high-quality, high-function website, you’ll feel confident choosing our web content and web design services for your small business website.