Of course, for any business, ‘making money’ is vital for growth, so a resource to attract new customers and increase sales is an easy answer.
However, creating content that grows your business in other profitable ways – e.g., nurturing existing customers, creating strategic opportunities, promoting a new product, expanding the customer service skills of your sales team, and so on – may be the real reason.
Perhaps you’ve discovered a gap in your customer’s knowledge that’s preventing them from buying your product or service? Or your latest offering needs more website customers to expand your online sales? Or your newsworthy story needs to reach a local audience in your community newspaper? Several objectives for your writing project may exist; however, one will stand out.
Knowing what you want to create, and why, will lay the groundwork for your writing project as well as help you track the results.