Character & Sincerity: How These Trust Signals Improve Your Content

{ This article is adapted from our ‘Becoming A Trusted Expert’ guide, available here }


Character and sincerity make up one of the eight pillars of trust we seek to instil in our written content.

As you communicate in your business, we come to trust the integrity of your character.

Conversely, we distrust deception in B2B content writing.

Ask Yourself

  • Are my business values evident in my content?
  • Is the information I share truthful and helpful to my customers?
  • Do I have an authentic and credible opinion on the topic I’m communicating?

Respectable businesses display a trustworthy character when they operate honestly and sincerely, know what they stand for and align their values with their actions.

You can elevate your character by helping others and freely sharing your knowledge, ideas and insights without an ulterior motive.

Insincere businesses that pretend, lie, omit information or make false claims will lose the trust of their customers.

Handy Hints

  1. Write content that is factual, logical and useful.
  2. Use your wisdom to simplify a topic.
  3. Provide valid direction for achieving better results.

Ready to learn more about writing trustworthy business content?
Grab your free guide today: Becoming A Trusted Expert: How To Create Credible Content That Informs, Influences and Inspires Your Audience.

Photo by Mitchell Griest on Unsplash
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