Connection: How To Incorporate This Key Trust Signal In Your Content

{ This article is adapted from our ‘Becoming A Trusted Expert’ guide, available here }


Connection is one of the eight pillars of trust to include in your business content writing.

As you communicate to nurture trust in your business relationships, emphasise the power of collaboration and community.

Remove any alienation and slights from your content because this triggers distrust of your brand.

Ask Yourself

  • What information would help my customers know me better?
  • How can I relate to my audience with authenticity?
  • How do I ensure my content is accessible and valuable to my customers?

Forging a genuine connection with your customers is vital for cultivating business trust.

These respectful relationships enhance customer allegiance to your brand, so help your customers and appreciate their loyalty.

Collaborating with your trusted business partners and stakeholders supports your company’s growth as well as theirs.

Handy Hints

  1. Focus on topics your customers will appreciate.
  2. Be generous in sharing your expertise.
  3. Expect nothing in return, but be open to new opportunities that may arise.     

Ready to learn more about writing trustworthy business content?
Grab your free guide today: Becoming A Trusted Expert: How To Create Credible Content That Informs, Influences and Inspires Your Audience.

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