Contribution: This Trust Signal Bolsters Your B2B Content Writing

{ This article is adapted from our ‘Becoming A Trusted Expert’ guide, available here }


Contribution is one of the eight trust pillars required to enhance your business writing.

As a communication attribute, contribution shows that your business makes a difference and gets results.  

In contrast, humans distrust a business that displays indifference to a relevant cause or situation.

Ask Yourself

  • What’s the most significant contribution I make to my customers and why?
  • How can I highlight these contributions in my content?
  • How else could I add value to my customers using credible content?

When you contribute to improving your customers’ lives, consumer trust in your business increases.

Expanding or accelerating customer results (i.e., saving them more time and money) deepens trust.

Plus, proactively contributing to the greater good strengthens your business reputation.

Handy Hints

  1. Share your customers’ results with humility.
  2. Describe the project and the outcome.
  3. Avoid promoting your business attributes.

Ready to learn more about writing trustworthy business content?
Grab your free guide today: Becoming A Trusted Expert: How To Create Credible Content That Informs, Influences and Inspires Your Audience.

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