Knowledge Leadership

A white paper writing partnership for industry leaders

GET IN TOUCH

Hi, I’m Dr Shahan Campbell, a scientist turned copywriter.

image of Melbourne copywriter Shahan CampbellI write white papers for knowledge leaders, domain experts and business executives.

Our writing partnership is simple:
  You share your knowledge, insight and ideas with me.
  I craft a compelling narrative for your topic.
  Then, if needed, we collaborate to make it 100% amazing. Job done.

»  I offer three exclusive packages (see below) to suit your white paper requirements and budget.

»  All packages include my in-depth research, expert interviews and professional white paper writing service.

»  The packages differ by the word length of your white paper, a ready-to-use design PDF (valued at $1000) and a versatile selection of promotional assets (valued at $2000).

Let’s create the white paper your company needs to amplify your impact.

  • Lead with knowledge

  • Share your expertise

  • Provoke brilliant ideas

  • Communicate with clarity

  • Deepen your relationships

  • Enrich conversations

  • Empower your community

  • Foster trust and loyalty

White Paper Writing Packages

THE EXECUTIVE

from $3000for one 3000-word white paper
  • THIS PACKAGE INCLUDES:
  • Your final white paper – up to 3000 words
  • Briefings & interviews
  • Topic development & research
  • Narrative outline & executive summary
  • White paper writing
  • Two feedback-based revisions
  • Content editing & proofreading
  • Final client-approved white paper content

THE DOMAIN EXPERT

from $5000for one 4000-word white paper
  • THIS PACKAGE INCLUDES:
  • All ‘The Executive’ package features
  • A longer white paper – up to 4000 words
  • Ready-to-use white paper design files

THE KNOWLEDGE LEADER

from $7000for one 5000-word white paper
  • THIS PACKAGE INCLUDES:
  • All ‘The Domain Expert’ package features
  • A longer white paper – up to 5000 words
  • Editable white paper design files
  • PLUS, THESE PROMOTIONAL ASSETS:
  • Landing page & opt-in form copy
  • Two 300-word articles
  • Two 10-slide presentation decks
  • One 300-word media release

These White Paper Writing Packages are subject to my standard terms and conditions.
You’ll have the opportunity to review these terms and clarify any concerns before signing our work agreement.
Thank you.  

Inclusions & Extras

WHITE PAPER OUTLINE
– researched narrative for client approval

WHITE PAPER EXECUTIVE SUMMARY
– for client approval

1st DRAFT WHITE PAPER CONTENT
– for client review

2nd DRAFT WHITE PAPER CONTENT 
– updated for client approval

FINAL WHITE PAPER CONTENT
– PDF & editable document supplied

FINAL WHITE PAPER STOCK DESIGN
– PDF & editable template supplied*

*Design not included in ‘The Executive’ package

‘Meet & Greet’ – Discovery call (20-min)

‘Project Kick-off’ – Creative Brief call (60-min)

First Draft – Feedback call (30-min)

Second Draft – Feedback call (20-min)

Final Draft – Follow-up or Design call (20-min)

Future topic recommendations

Additional research resources

Other white papers reviewed or updated

Ad hoc promotional materials as required

– Landing page & opt-in form copy for lead generation

– Short form articles for news, blog and guest posting

– Slide decks for social media, video and web channels

– Media release for outreach and press opportunities

Why white papers?

White papers provide foundational information. They explore a compelling topic in depth; explaining multifaceted concepts, challenges or matters of importance to your target reader.

Credible high-quality white papers are factual, well researched and well written. Ideally, they help your audience solve a problem, understand an issue or make a decision, whilst cultivating trust and loyalty in your organisation’s expertise and offerings.

If sharing your insights and engaging your target customer would benefit your business, let’s talk.  

BOOK A WHITE PAPER PACKAGE TODAY